True sales professionals don’t wait for sales to happen – they pursue prospects and opportunities relentlessly. When business is slow, however, many salespeople resign themselves to waiting instead of intensifying selling and marketing efforts. Low sales often disguise opportunities, so take advantage of the chance to restore your selling momentum. The assertive salesperson gets the worm (and the sale), so create your own business boom with these suggestions.

1. Step up prospecting efforts.

Ideally, companies should employ designated lead generators and qualifiers, leaving salespeople free to do what they do best – sell. Separating these functions allows salespeople to close profit-making sales instead of devoting hours to chasing often unproductive leads.

Make each call count by qualifying prospects carefully. Set a daily cold-call minimum for yourself and observe it strictly. Every cold call represents one more potential order – don’t let your next big one get away.

2. Reduce sales costs.

When expenses rise, sales should too. To reduce sales costs, make a list of unnecessary frills (expensive hotel rooms, pricey meals with customers, overgenerous discounts) and eliminate them until business picks up. Save on materials and postage by limiting literature mailings to legitimate prospects. Carefully budget expenses and sell with your budget in mind without compromising product and service quality or sales.

3. Take the lead.

Make every aspect of your company image reflect its leadership ability. Don’t imitate – innovate. Company ads, employees, literature, selling style and, of course, products and services should send a message that your company is number one. Everything that represents your business should attract prospects to you. Use a mission statement to tell customers that your company will settle for nothing less than their complete satisfaction. Make your company easily recognizable and irresistible.

1. Determine your priorities and stick to them.

To manage time, you must first know what you are focused on and keep it at the forefront of your mind. Effective leaders recognize that all work is not created equal. What matters is staying focused on the activities that move their business forward. Consider the two-list strategy that Warren Buffett uses to focus on his top five goals. Only after his top five goals are complete does he turn his focus to other, less-important goals.

2. Protect your valuable time.

Highly successful leaders guard their time like the valuable gold mine that it is. They set firm boundaries to stop timewasters in their tracks. Manage your calendar and set blocks of time for deep focus. Saying no to off-track requests and distractions ensures your time is available for the things that really need your expertise.

3. Master the art of delegation.

Delegation is a gamechanger for leaders. It frees them to concentrate on what makes a big impact while their team handles the rest. Trust your team with tasks not needing your direct input. It not only maximizes your time but also helps your team grow independently. Set clear expectations and provide resources—this way, everyone wins.

4. Optimize your meeting strategy.

Meetings can eat up time if you’re not careful, so only schedule meetings when they are absolutely necessary and ensure you’ve got a clear goal in mind for them. For essential meetings, distribute concise agendas in advance to ensure they’re efficient and productive, letting everyone make the most of their time.

In the digital era, technology is a key tool for time management. Calendar apps and project management tools like Asana or Trello keep commitments and deadlines in check, reducing mental load. Use apps that block distractions or track online time. These give insights for improvement and help you stay focused on priority tasks.

6. Schedule regular downtime.

With all the hustle going on around them, leaders often forget about taking some time for themselves. However, breaks are crucial for effective time management and leadership sustainability. Schedule breaks to prevent burnout, and engage in practices such as meditation, exercise, or screen-free time. These can recharge your energy, enabling you to return to your tasks with fresh focus.

These strategies won’t just boost your own individual productivity but also inspire your team to follow your example, becoming more effective in the process. It’s truly the gift to your team that keeps on giving.

This post originally appeared at inc.com.