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Many people think of negotiation as a fight, but it’s really about collaboration, Margaret Neale explains to me as we begin our walk. “What negotiation is to me is joint problem-solving: let’s find a solution to a problem that we’re facing.”
Right now, the problem Neale and I face is how to get across the Stanford campus without getting soaked by an unseasonable shower. Where’s one of those famous covered walkways when you really need it?
Neale, a professor emerita of organizational behavior at Stanford Graduate School of Business, is an expert on negotiation and, to paraphrase the title of her book on the subject, how to get more of what you want. She’s found that the traditional approach to negotiation — two adversarial parties staring each other down over a table — doesn’t work all that well. “If you’re fighting, you’re not creating value. You’re trying to dominate,” she says. “Reframing it from battle to collaborative problem-solving opens up the opportunities for negotiation in such an amazing way.”
I’ve joined Neale on this stroll to hear about her latest article, which explores an easy way to break out of the boardroom-battle model. Recently published in PLOS ONE, it details an experiment in which around 160 volunteers were split into same-gender pairs and given a 30-minute exercise where they had to hammer out the details of a fictional job offer. Half of the recruiter-candidate pairs talked while sitting across from each other in a room; the other half haggled while taking a walk outside. (more…)





By Emily Reynolds
