by Jennie Yang
From recruitment and hiring to mediating issues among co-workers, HR’s work is often seen as an administrative function within an organization. Case in point: A recent study by Sapient Insights found that only 46% of business leaders see their organization’s HR function as strategic. That’s compared to 67% who view the finance role as strategic and 60% who consider the supply chain role as such.
It’s time to change this perception. To do so, HR leaders must demonstrate how critical it is to an organization’s success to align HR strategy and business strategy closely. That requires showing tangible impact, which starts with a diagnosis, or a baseline: What are the areas related to people that represent the most significant opportunities or challenges for the business?
Once you’ve pinpointed those, organize the work of HR in a deliberate direction against a handful of specific objectives. This very focused approach to what matters most to the business is what defines strategic HR.
From there, HR and people leaders can show the bottom-line business value the department creates by organizing its work around outcomes. There are three that matter the most to the C-suite: maximizing employee performance, improving employee engagement and decreasing regrettable turnover. By delivering against these three outcomes, HR leaders can show how investment in their operations contributes broadly to the success of the business. And it adds credibility to the claim that HR is a strategic profit center, not an administrative cost center.
Let’s take a closer look at each outcome.
Maximizing employee performance
It’s straightforward: Employees impact a company’s bottom line. When they perform well, the company does well. When they don’t, output and morale take a hit—among other things. Because of this, HR leaders need to support managers to maximize employee performance and ensure employees are meeting or exceeding job expectations.
One way to maximize employee performance is by tracking goals. These goals bring employees clarity, focus and alignment, making them more likely to achieve them.
Once goals are established, they can give HR leaders a measure of how employees are either progressing or regressing over time. Goals also motivate employees to focus their attention and time on reaching a specific objective, allowing them to do their best work and help the organization thrive. Continue reading