by Jose Ucar
When it comes to communication, there are three effective strategies that can help you influence people and create a positive shift in their perspectives and actions:
1) The conveyor: this involves directing and telling people what to do, providing clear instructions and guidance to achieve desired outcomes.
2) The coach: this approach revolves around asking individuals how they would handle a situation, encouraging their input and guiding them towards their own solutions.
3) The challenger: by challenging the way people are currently approaching things and fostering healthy discussions, you can stimulate critical thinking, creativity and innovation, leading to positive changes in their behaviours and commitment levels.
Each of these strategies involves taking on a persona of some kind, in this article I will cover the conveyor strategy/persona and how this can help to create a feedback culture.
This strategy focuses on delivering information in a manner that prompts individuals to shift and act. When presenting information within this framework, frankness will be crucial, but your approach should be tailored to the individual, cultural context and situation. This is laying the groundwork for effective ongoing communication, and you may need to acquaint the person with this style if it diverges from their typical approach.
When taking on the role of the conveyor, the goal is to communicate from a point that integrates heart, mind, and body. This will enable you to feel what you want to say and to think about the person you are saying it to; to rationalize the situation to find the best way to say something so that it has the intended impact; and to present the message with congruence in your physiology and tonality. These skills represent the basis for the conveyor.