by Jon Katzenbach and Carolyn Black
A trio of 20th-century thinkers yields insights into how to align culture with strategy and energize employees today.
As consultants, we’ve been working in the world of corporate culture much longer than it has been popular to do so. Over the past ten years, culture has become a regular topic of discussion among leaders, and writing on the topic has exploded. And yet, even with these new and sometimes very insightful voices to draw from, we find ourselves repeating the wisdom of three 20th-century thinkers: Leon Festinger, Frederick Herzberg, and Daniel Goleman.
We assure you, we’re not just stuck on “the oldies.” Rather, we’re pointing you to classics. These authors put forward clear, pragmatic insights that have stood the test of time. Used together, these ideas help form a foundation for successful cultural alignment and evolution. Simply put, these “oldies” are goodies that have worked for decades—and still do.
So, who are these folks, and how is what they said years ago still relevant today?
Leon Festinger
Festinger (1919–89) was an American psychologist and professor at the Massachusetts Institute of Technology and the University of Michigan, who was best known for developing the theory of cognitive dissonance in the 1950s.
What he said: Festinger’s theory proposes that a mismatch between beliefs and behaviors causes psychological tension (i.e., cognitive dissonance). In other words, if you believe a certain thing, but your actions do not line up with that belief, you will feel uneasy until you modify either your beliefs or your actions (or both). In contrast, acting in accordance with your beliefs achieves resonance, i.e., positive feelings around what you are doing. Continue reading






by Denise Hamilton