BY RITA PATEL JACKSON,
Today’s sales rep has to be smart, knowledgeable, flexible, and, above all, customer focused. Buyers expect skilled sales representatives to deliver insights and value in the form of informed communications and interesting and engaging content. They expect reps to understand their business challenges and offer not only insights, but ideas for overcoming them. It’s not about pushing product anymore.
To prepare for every call, sales and marketing teams need to come together to develop and deploy the right asset mix that answers the questions buyers typically ask – and provide relevant, personalized information at every step. With more than a third of buyers reporting they’re presented with irrelevant information during the sales process, this is especially important.
Arming sales with the best content for each opportunity can be a challenge for marketing teams, but it’s not unachievable. With the proper tools and resources, marketing teams can provide more tailored sales assets – and do so at scale. The key is taking stock of your operation and evolving the way sales and marketing work together in the following ways: Continue reading