For CEOs, the work to build and sustain a strong company culture is never done. Even the best cultures can be challenged in an uncertain business landscape. But there’s no question that culture is the difference maker in all winning teams.
Great CEOs regularly assess their company culture to identify what’s working and what isn’t, and make adjustments. Below are the five steps top leaders take when “spring cleaning” their company culture:
1. Recognize the need for a cultural overhaul
The first step is understanding when culture needs a reset. We’ve all recognized the signs of a company culture in distress. Goals aren’t met. There is a lack of trust between teams. People point fingers and blame others for performance challenges. There’s low accountability and poor communication. Decision-making takes too long and is tied up in bureaucracy. People are frozen by a fear of making mistakes or are afraid to ask for help when they need it. Silos develop. The most harmful sign is when turnover rates are high, and leaders notice their best performers are leaving.
At the leadership level, CEOs may take shortcuts to hit KPIs or focus on putting out fires instead of strategy. It is only when great leaders recognize these indicators as signs that their culture may need a fresh sweep that they can then take steps to rejuvenate it.
2. Set the tone from the top
Once leaders identify their company’s problem areas, the best leaders spring into action by setting the tone for change. Legendary Notre Dame football coach Lou Holtz once said he never knew who his best players were until his team lost. That’s something I’ve experienced in the business world as well. True competitors step forward in challenging times. Amid the toughest challenges, winners find a way. Fostering that winning culture means that the team knows they are in the battle together, they will pick each other up when they fail and they’ll face the next challenge as a stronger team. Teams thrive when they overcome challenges together.
3. Stay connected to the mission and vision
Great leaders ensure everyone on the team knows what success looks like. Transparency about expectations — and how each employee affects the outcomes — keeps the team engaged and motivated. Open communication about results and progress helps the team stay tightly connected. When the executive team clearly articulates how their initiatives drive the company’s results, it sets a tone that encourages consistency between individual actions and overall company goals.