Tag Archives: business

Why We Need More Authentic Women At Work

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  Last Sunday, comedian actress Julia Louis-Dreyfus, largely known for her work on Seinfeld and Veep, won the Mark Twain Prize, considered the highest honor in comedy. Louis-Dreyfus is the sixth woman to win the award in a male-dominated field. She is also 57, an age at which?especially in entertainment?many actresses are disqualified.

All the way back in the late 1980s, Julia Louis-Dreyfus was a casting afterthought. The Seinfeld executives decided last-minute that they needed a woman added to the cast. In popped Louis-Dreyfus, and as Jerry Seinfeld said to the New York Times, “I could not get enough of her . . . That whole time, nine years, I was not acting.”

Louis-Dreyfus is gifted comedically. But it is perhaps her conduct that makes her a distinctly unique role model. In spite of the cattiness that can define the entertainment industry, Louis-Dreyfus has made it her business to be both authentic and kind. “Many of those who spoke talked about Louis-Dreyfus’s kindness, [and] how constant and straightforward it was,” as reported in the New York Times.

In one particularly telling incident, Friends’ actress Lisa Kudrow and Louis-Dreyfus were both nominated for an Emmy. “After Louis-Dreyfus won . . . she sent Ms. Kudrow, a fellow nominee, flowers with a note attached: ‘You were robbed. -Julia.’” Continue reading →

DIRECTOR OF MARKETING

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Our client is currently searching for an exceptional senior level, results-oriented marketing leader to drive all aspects of marketing. Our client director of marketing and serve as a key advisor to executive leadership. Our client is the recognized leader in this unique, fast growth industry with the broadest array of services, national footprint and reputation for unequalled service quality. We need to build on this success with a leader that can develop and execute marketing strategies and campaigns to drive growth. Top line growth is the primary objective and KPI for this role.

The successful candidate must have strategic business planning, leadership and strong analytical skills, with a results-oriented approach and proven track record of business innovation and growth. A passion for building brands and driving demand through customized and powerful marketing efforts, integrated campaigns, content marketing, digital initiatives, social media and new technology is key with experience in the latest social media marketing and content and brand marketing across multiple channels an absolute requirement for this position.

 RESPONSIBILITIES:

  • Exceed growth targets as assigned.
  • Develop and execute marketing strategy and campaigns across all channels, markets and services.
  • Develop and execute demand generation strategy and programs for new business, existing accounts, service offerings and acquired companies to significantly drive new, qualified leads for sales.
  • Analyze markets, revenue streams, clients and channels through analytical models to develop and execute go-to-market strategies that optimize our growth, marketing resources and spend.
  • Develop and execute marketing strategies that connect to local government and community needs with tactics that align with government budgeting and procurement cycles.
  • Advise the Chief Revenue Officer and executive leadership team on how to grow the company, position and brand competitively, latest marketing technologies and trends and staying agile and innovative.
  • Build and lead a diverse team of marketing talent across content management, digital-social media, inside sales, proposal management and marketing communications to achieve our growth objectives.
  • Attract and inspire top marketing talent to and foster an innovative culture across the firm.
  • Budget and optimize marketing spend across all channels to maximize ROI/ROAS and achieve brand awareness, sales, revenue and profitability goals.
  • Drive branding efforts nationally, across all companies, and manage all aspects of public relations.
  • Develop customer feedback cycles, survey and focus groups to better understand customer needs and drive demand through related efforts.
  • Make decisions based upon precedent and solve arising problems using sound judgment and experience.
  • Perform other duties as assigned by management.

QUALIFICATIONS:

  • Positive, high-energy, growth-centric marketing professional
  • 10+ years in marketing with experience across diverse functions in multi-channel, business to business services with a proven track record of revenue growth in prior positions
  • 3+ years of leadership experience in marketing at a Director or VP level; experience in both a large recognized national company and small to medium size privately held firms is a plus
  • Direct experience and deep understanding of digital-social media marketing and content development best practices
  • Direct experience and deep understanding marketing business to business services; outsourcing and marketing to local communities and government is a plus
  • Advanced analytical skills with talent for interpreting trends and data to make informed, data-based recommendations
  • Experience speaking at industry conferences to establish company as thought leader, and to solicit and nurture leads, while solidifying relationships with existing clients.

LOCATION: Colorado

If you are interested in this opportunity, please let me know!

Larry Janis

Managing Partner I Integrated Search Solutions Group

P-516-767-3030 I C-516-445-2377

ISSG I Twitter I LinkedIn

 

Should I stay or should I go?

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The topic of counter offers is an interesting one. I am sure you have seen articles and thoughts about the subject and they are usually one person’s perspective on the topic. For a somewhat different approach, we’ve reached out to people in our network to gain their thoughts and perspective on the topic.

We asked:

You have just received an offer to join a new firm. You are giving notice to leave your current position and your employer makes a “counter offer” to keep you from leaving. You start to think about whether or not to take that “counter offer.”

Why would taking a counter offer can cost you more in the long run?

If people generally want to stay with their current company and the concerning issue is mainly about compensation, accepting the counter-offer can be a good decision.  However, if compensation is only one of a number of reasons to leave, best for the employee (and employer) to part ways amicably and not confuse or prolong the process by considering or negotiating a counter-offer. Further, if the only way for employees to receive raises and/or get paid market rates, better to leave vs. accept a counter offer since this will likely be a recurring theme.

Bob Pryor, CEO,  NTT DATA, Inc.

 

When you decide to make a change it is because there is something missing.     I have always found that a counter offer usually only attempts to correct a salary issue and not the driver behind your decision to make a change and you will still be unhappy.

You will end up back looking in a year!

Once you turn down that original date to the prom, they probably are not going to ask you again!!

Be decisive, know what you want, move forward and don’t look back!!

Betty Becker-Steele, Senior Executive at Accenture

 

The reasons people resign include they: dislike the work, dislike the company direction, dislike their boss, dislike their pay. They don’t necessarily want a raise, they want a new situation. Accepting a counter does not fix any of this.  In fact, it may cause resentment toward that employee down the road. Don’t take the counter!

John Cutrone,  Senior Advisor – Professional Services

 

We hope you find these perspectives interesting. If you would like to share your thoughts on this for future blogs, please let me know.

Larry Janis, Managing Partner, ISSG, janis@issg.net

5 Smart Ways To Get Your Team To Step Up

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by  Robert Glazer

The next time you’re in a company meeting, look around the room. Chances are, two out of three people there isn’t happy on the job. This sobering thought comes from a recent “State of the American Workplace” survey by Gallup, which reported that only 33 percent of U.S. employees are engaged with their work.

What does it mean for a business to have a majority of its employees disengaged? Typically, teams will fall apart as disgruntled workers spread discontent. If no one takes action, that can lead to poor performance and a high rate of attrition.

According to Gallup’s calculations, there are high costs to disengagement—up to 34 percent of a person’s salary. That means a manager making $100,000 is wasting $34,000 simply because he’s not psychologically invested in the organization’s mission, vision or culture. That’s a compelling reason to reexamine your game plan for motivating employees. Continue reading →

The Human Factor in Digital Transformation Projects

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By Sami Mahroum

 

How the people working in government manage tech-driven innovation.

The public sector is the largest employer in the world. In OECD countries, nearly 23 percent of the total workforce is employed by government agencies. Around the world, this figure ranges from 5 percent in Japan to much higher in countries like Saudi Arabia (35 percent), Russia (40 percent) and India (55 percent). Small countries like Estonia and Singapore – leaders in smart government initiatives – also have sizeable public sector employment (22 and 32 percent, respectively). It is surprising therefore that few, if any, studies have been done on the effect of ongoing technology-driven governmental transformation on the people who deliver it. That is, of course, unless something goes wrong, like in the case of Phoenix, the Canadian federal payment system, SKAT, the Danish tax agency or the Obamacare portal.

To shed light on this topic, INSEAD and EY teamed up to launch an in-depth study of five major digital transformation projects in five very different countries. The study began with the Health Authority of Abu Dhabi (HAAD) and went on to study the Federal Tax Service in Moscow, the digitalisation foundation called BiscayTIK in Bilbao, the national ID administration AgID in Rome and the national employment agency Pôle emploi in Paris.

Continue reading →