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Read anything good lately?
Read anything good lately? Cool, glad to hear — hey, let me tell you about what I just read! In fact, it involves the extremely annoying thing I’m doing right now!
That would be “boomerasking,” which is how Harvard Business School professor Alison Wood Brooks describes a very common but almost universally disliked conversational quirk.
It goes like this:
- Someone asks you a question. You’re flattered! They care about your opinion!
- But when you start to answer, it seems as if they’re not even listening. Maybe they don’t let you answer at all.
- Finally, impatiently, they dive straight into a story about their experience, or their opinion — as if the whole point of asking you the question was to hijack the conversation so that you’d have to listen to them, instead.
Now Brooks and another professor, Michael Yeomans of Imperial College London, have coauthored a roughly 15,000-word examination of the whole tendency in the Journal of Experimental Psychology — digging into why people fall into the trap, why it annoys so much, and what you can gain by training yourself not to.
It’s annoying!
Despite my boomerasking at the beginning of this article — that was just a narrative example. I try to avoid doing this in real life!
Because it’s annoying, right? Almost everyone agrees.
In an especially clear example, Brooks cites research that suggests that when people go on dates, asking questions and seeming interested in the answers makes it more likely they’ll get a second date, while “boomerasking” has the exact opposite effect.
“Unfortunately, it turns out that boomerasking is an easy way to undermine the superpower of question-asking,” she said.
Bragging, complaining, and sharing
Brooks and Yeomans came up with three categories of “boomerasking,” including:
- Ask-bragging: “Asking a question followed by disclosing something positive, e.g., an amazing vacation,”
- Ask-complaining: “Asking a question followed by disclosing something negative, e.g., a family funeral,” and
- Ask-sharing: “Asking a question followed by disclosing something neutral, e.g., a weird dream.”
But if almost everyone seems to agree that they’re annoyed by boomerasking, why do people do it? Two reasons, mainly.
First, they have a harder time recognizing and categorizing their own boomerasking, as opposed to when other people do it.
Second, they subjectively conclude that the other person in a conversation will like them more and feel included if they start conversations with a question — while not apparently recognizing that asking isn’t the same thing as actively listening to the answer.
Breaking the habit
Brooks and Yeomans also looked at how taking control of the boomerasking habit can help people become better leaders.
For example, a boss who doesn’t realize he or she is prone to boomerasking can create a culture in which employees don’t think their expertise or opinions are valued, which in turn leads to low morale.
“We’ve all had the experience of the bad boss who calls a meeting to ask for people’s feedback on a topic and lets people briefly chime in, only to mostly tell them what he thinks,” Brooks said in an interview. “It’s what drives people nuts about meetings—people come together to take advantage of the hive mind, to share their useful knowledge or feel heard.
Want to break the habit? Brooks has a few tips:
Try to identify if you do it, learn to show real interest when you ask people questions, and ask questions that you can’t answer yourself easily.
Oh, and maybe call out the elephant in the room by acknowledging the concept of boomerasking, and telling your employees that you’d like them to call you out if you do it.
Got any other ideas?
Seriously, I’m not boomerasking. If you’ve got something to suggest, message me here.
If we get enough smart replies, maybe we can do a follow-up.
This post originally appeared at inc.com.