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A strong vision and a more disciplined approach can actually equal more creative results.
How does a modern dance choreographer get the most creativity out of their troupe? In such an artistic setting, you might imagine that their main focus is to encourage and inspire individual dancers to express their creativity and weave it into the final performance.
Most of the research on managing creative teams over the last 30 years would agree. Findings indicate that a team leader should focus on supporting the team members’ individual creativity.
It is perhaps not surprising that leaders are typically seen as the lynchpin and not the source of creativity. But what happens when the leader is the person with the creative idea, and they need team members’ support in executing that idea?
Our research with modern dance choreographers suggests that leaders actually have an important role to play in contributing ideas, not just supporting other peoples’ creativity. Indeed, our study suggests that a team managed by a stronger, more centralised project leader who drives the process and has their own clear ideas can produce results that are both on time and ultimately more creative. Continue reading