by Eric J. McNulty
After being bombarded with disruption in 2020, executives can better prepare for the next crisis by considering new perspectives.
It was the year we saw it all. And 2020 was also the year we didn’t see it all coming. Wildfires. Floods. So many storms in the Atlantic that meteorologists had to resort to the Greek alphabet to name them. Global protests over racial and economic inequality. And, of course, the pandemic.
What is surprising is that we were surprised. In a recent PwC study, 69 percent of responding organizations had experienced a crisis in the past five years and 95 percent expected to face one. We all watched Australia aflame in the months before the pandemic. California, too. It was only three years ago that multiple storms rattled the Gulf Coast in the United States in rapid succession. And climate watchers had been predicting that there will be more of these severe weather events in the future.
And the pandemic? Severe Acute Respiratory Syndrome (SARS) in 2003, H1N1 influenza in 2009–10, Middle East Respiratory Syndrome (MERS), first reported in 2012, and the Ebola outbreak in 2014–16 foreshadowed that a deadly, global, infectious disease outbreak was overdue. I warned about MERS, and public health risks in general, in this publication in 2013. It was not the most shared article of that year. Not by a long shot.