BY KRISTINA JOHNSON
Employees will be more willing to take them (and you’ll actually get value of you do these things.
Although technology enables us to meet and be successful virtually, it doesn’t work so well for gaining insights that help leaders understand how their workforce is doing and where they need to make changes.
While it’s important to know what your employees are thinking and feeling, too many surveys with too little action can have massive ramifications on an organization, especially when it comes to cultivating a great company culture in a remote or hybrid environment.
TAKE A MORE ACTION-ORIENTED APPROACH
Some lessons you learn the hard way; we at Okta are no different.
In the past two years, we’ve gone from sending our employees a regular pulse survey—almost every week—to a more intentional approach, which has proven to provide us with richer insights. While our initial intentions with the weekly surveys were good––focused on employee morale during the pandemic—we found that employees would eventually tune out and avoid taking them. It wasn’t the right approach.
Employees want their voices heard but don’t want that to happen through a relentless bombardment of impersonal surveys. They also want action based on survey responses.
An intentional approach to surveying rests on what employers do after the survey. Leadership needs to take action based on the survey findings. When you start to see trends in responses, it’s time to make a change. For example, if a large number of U.S.-based team members ask for retirement plan support, consider rolling out a 401K match program. This is change that we made based on our annual employee engagement survey.